How to spot an influencer scam

If you're trying to break into the Instagram influencing world, then chances are you've had a couple of brands reach out to you already to do a collab. Although this is super exciting, it's important you keep yourself safe and are aware of the scams that are floating around.

Luckily, spotting a scam is usually fairly easy. Here are some red flags to keep an eye out for.

1. You haven't received the DM from the brand's MAIN account

Straight up - if you have received a DM from an account who's claiming they are a rep for a brand then be cautious. This could be an automated bot that sends out hundreds of messages a day. To avoid this, ask the rep to message you from the main account. 


2. They ask you to pay for the product (even with a discount!)

If the brand is asking you to pay for the product that you are then going to be promoting, then what's in it for you? As a brand ambassador you shouldn't have to pay for the products at all - that's kinda the point!


3. Something feels a bit off about the brand's Instagram page

Always have a look at the brand's Instagram page. Have a look at their engagement, followers, tags etc. If they have a heap of followers but literally no engagement on their content, then this could indicate they aren't legit. Also, have a look at their tagged posts - have they worked with other ambassadors before?


4. They've asked you to send them a DM in your image comments

If a brand is legitimately interested in working with you then they will reach out to you directly - and not ask you to message them first! Ignore the comments asking to you to DM - this is likely a bot!

5. They don't offer you any sort of contract / guidelines for your post

Any reputable brand will send you through some guidelines for your content and also sometimes a contract as well. Make sure you ask for these things as if they can't provide them then it could be a sign that they aren't legit.


6. They ask you for personal info like your account details

If a brand asks you for your credit card details (and you're not purchasing any merch) then RUN! This is likely to be a scam. Always send through your account details for any payment you may be receiving in the form of an invoice via email!

If all else fails, head to Google and do a bit of research into the brand. This will give you a pretty good idea as to whether the brand is reputable or not!

If a brand is doing all the right things and there aren't any red flags in sight then go for it! Go get it influencer!

Feeling inspired to start your modelling career?

Apply for our Model Search today!

Apply now Apply now

Share this

Some other stuff you might like...

So, you want to get signed with a modelling agency but have NO IDEA how to get noticed? Let us give you our insider tips to getting noticed and signed ASAP!